The Workflow Company

In this video walkthrough, we demonstrate how to build an intelligent, human-in-the-loop system that identifies and engages with your website visitors. Using a combination of RB2B for visitor identification, Clay for enrichment, Slack for notification/action, and AI for email generation, we show how to create an intentionally semi-automated workflow that:

• Identifies and captures website visitor information using RB2B pixel
• Enriches visitor data with company context, LinkedIn activity, and contact information
• Generates personalized email drafts based on the enriched information
• Delivers everything through a Slack-based interface for human review
• Enables manual refinement of AI-generated emails before sending

We demonstrate how this "human-in-the-loop" approach ensures quality control while still automating the heavy lifting of data gathering and initial outreach composition. The system is particularly valuable for B2B companies looking to convert website traffic into meaningful sales conversations while maintaining a personal touch.