The Workflow Company

In this video walkthrough, we demonstrate how to build an automated system that enhances your Attio CRM by finding and adding LinkedIn URLs for contacts missing this information. You'll see how we've created a two-part automation workflow that:

• Identifies contacts missing LinkedIn URLs (excluding personal email addresses)
• Sends contact information to Clay for enrichment using SERPR
• Processes the enrichment results using Clay's templated workflow
• Returns the data back to Attio via webhooks to update contact records

We show how the system works both as a bulk update solution for existing contacts and as an automated workflow for new contacts. The video covers the complete setup process in both Clay and Attio, including how to structure the webhooks, handle record IDs, and set up the search queries for finding accurate LinkedIn profiles.

Whether you're cleaning up your existing CRM data or want to ensure new contacts are automatically enriched with LinkedIn information, this walkthrough provides a practical example of connecting these powerful tools to enhance your contact database.